July 10, 2024
In the latest episode of “Talks with Teads,” filmed at Cannes Lions 2024, Natalie Bastian, Teads’ Global CMO, chats with Brittany Clauss from United Airlines about data privacy, customer experience, and storytelling. Broadcasting live from the Teads Yacht, this episode highlights United Airlines’ innovative use of first-party data.
Key Takeaways:
Data Privacy and Trust
United Airlines focuses on maintaining strict data privacy while using first-party data to tailor customer experiences, ensuring safety and trust.
Contextual Advertising
By leveraging first-party data, United creates personalized and efficient ad placements, enhancing relevance and maintaining brand safety.
Enhancing Experience with Technology
United integrates advanced technology in-flight, allowing passengers to connect personal devices with entertainment systems, making the experience feel like an extension of home.
Dynamic Storytelling and Loyalty
Using first-party data, United crafts personalized travel recommendations, enhancing the travel experience and building customer loyalty.
Stay tuned for more insights from the Cannes Lions 2024 and explore the latest trends in marketing, brand building, sustainability, and more in our “Talk to Teads” series.
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