July 7, 2024
In the latest episode of “Talks with Teads,” filmed at Cannes Lions 2024, Natalie Bastian, Teads’ Global CMO, sat down with Liz Caselli-Mechael, Global Head of Digital & Content, Nestlé, Corporate. Broadcasting live from the Teads Yacht, this episode delves into the heart and soul of storytelling through the lens of creativity and technology. Liz offers her unique insights on maintaining trust and authenticity and leveraging technology for impactful storytelling.
Key Takeaways:
Authenticity and Trust are Crucial
Maintaining authenticity and trust is a significant challenge. Nestle’s approach to localized storytelling, as seen in their Kit Kat “Breaks for Good” bar campaign, effectively resonates globally by highlighting positive impacts on communities.
Focus on Products and People
Effective communication should center on products and people. Showcasing real individuals and their stories fosters local pride and trust, whether discussing renewable energy projects or local initiatives.
Use Technology for Deeper Engagement
Leveraging technology can enhance communication. Emphasizing context and two-way interactions with consumers through sophisticated contextual targeting helps engage them with relevant actions, making them active participants.
Stay tuned for more insights from the Cannes Lions 2024 and explore the latest trends in marketing, brand building, sustainability, and more in our “Talk to Teads” series.
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