Healthcare, Pharmacies and Medications Specific Guidelines

Online Pharmacies General Restrictions

Advertisements for online pharmacies shall only be permitted on a case by case basis.

No advertisements for online pharmacies shall advertise the sale of any prescription medications.

Each advertisement shall be evaluated by Teads on an individual basis and subject to additional country restrictions as listed below.

Online Pharmacies Countries Restrictions

Brazil

Any advertisement to promote online pharmacies must be registered with the pertinent government authority and such evidence shall be provided to Teads. 

Online pharmacies may not advertise prescription drugs in their titles, thumbnails or landing pages. 

Canada

Advertisements for online pharmacies are allowed provided they do not make comparative claims and they are accredited by the National Association of Boards of Pharmacy, evidence of which must be provided to Teads.

Germany

Online pharmacies who wish to advertise on the Teads inventory must provide evidence of a governmentally issued license within Germany.

Advertisements for online pharmacies may not use expert testimonials, recommendations advice or opinions.

Mexico

Online pharmacies who wish to advertise on the Teads inventory must provide evidence of a governmentally issued license within Mexico.

Advertisements for online pharmacies shall not at any time advertise prescription or over the counter medications.

New Zealand

Online pharmacies who wish to advertise on the Teads inventory must provide submit a governmentally issued license from the Ministry of Health. 

Prescription Medications General Restrictions

Advertisements for prescription medication shall be evaluated on a case by case basis by Teads.

All advertisements for over the counter drugs and medications shall comply with all applicable laws, industry codes, licenses, approvals and regulations in the country or territory where the advertisement shall be displayed.

Only advertisements for medications that are approved by the applicable local regulatory agencies in the country or territory where the advertisement will be displayed shall be accepted. 

Prescription Medications Countries Restrictions

Argentina

Advertisements for pharmaceutical or prescription medications are not permitted.

Brazil

Advertisements for prescription medications shall be prohibited.

Canada

Advertisements for prescription drugs are allowed only if they do not make any health claims and do not mention/suggest that the product’s use cures the disease or illness it is being used for.

Germany

Advertisements for prescription medications are prohibited.

Mexico

Advertisements for prescription medications are prohibited.

New Zealand

Advertisements for prescription medications shall be allowed if the following requirements are met:

The linked landing page must include the words “prescription medication”.

The linked landing page must also include the name and amount of each active ingredient, the intended use of the medication, a statement of risks and benefits, and a statement on how to find further information on those risks and benefits.

Singapore

Advertisements for health supplements shall be allowed if they comply with the following requirements:

The linked landing pages must display Health Sciences Authority Permit number.

The linked landing page must include the supplement’s intended use.

At no time can the advertisement or landing page include the phrases: “the only”, “the longest lasting”, “works the fastest”, “most efficient”, “best product” or any other superlative or exaggerated language.

Advertisements shall make no exaggerated or comparative claims.

Advertisements offering free or promotional samples shall be prohibited at all times.

United Kingdom

Advertisements for prescription medications is prohibited. 

United States

Advertisements for prescription drugs may only contain factual information on the product.

Advertisements for prescription drugs may not make any claims about the drug or its effectivity. 

Over the Counter Medication General Restrictions

All advertisements for over the counter drugs and medications shall comply with all applicable laws, industry codes, licenses, approvals and regulations in the country or territory where the advertisement is be displayed.

Only advertisements for medications that are approved by the applicable local regulatory agencies in the country or territory where the advertisement will be displayed will be permitted on the Teads Inventory. For example, Canadian over the counter drugs which are not sold in the United States cannot be advertised in the United States.

Over the counter products cannot be advertised in a way that implies or states that they are comparable to prescription medications.

Advertisements cannot promote the use of the product for any “off label” uses or any other use other than the intended use stated by the manufacturer as approved by any regulatory authority.

All advertisements for over the counter medication must link to a landing page where the advertiser discloses all the health benefits and risks of the product.

Over the Counter Medication Countries Restrictions

Argentina

Advertisements for over the counter medication must:

Clearly state the symptom(s) the product is treating,

The appropriate dosage,

The official product name,

The list of active ingredients,

A disclosure that states: “Duda consulte a su médico o farmacéutico.”

Australia

Promotion of drugs and medicines is prohibited.

Canada

Advertisements for over the counter drugs, vaccines and medical devices must:

Only promote products that are license for sale in Canada.

Always and clearly communicate the intended use;

Use factual and scientific information to describe the claims; and

The conditions to use the product.

Germany

Advertisements for over the counter medication and medical devices must include information about the product manufacturer.

At no time may any advertisements for over the counter medication or medical devices guarantee results from extended or long-term use.

Japan

Advertisements for over the counter medications shall be allowed if they do not make any exaggerated claims or make any guarantees.

Mexico

No advertisements for over the counter medicines shall be accepted on the Teads Inventory.

Singapore

Advertisements for supplements shall be allowed if they comply with the following requirements:

The linked landing pages must display Health Sciences Authority Permit number.

The linked landing page must include the supplement’s intended use.

At no time can the advertisement or landing page include the phrases: “the only”, the longest lasting”, “works the fastest”, “most efficient”, “best product” or any other superlative language.

Advertisements shall make no exaggerated or comparative claims.

Advertisements offering free samples shall be prohibited.

United Kingdom

Advertisements for over the counter medications that contain aspirin, ibuprofen and paracetamol cannot encourage the purchase of more than on single package.

Supplements General Restrictions

Advertising for supplements is generally accepted on the Teads inventory subject to the following requirements.

Any linked landing page must have a disclosure where it states that the product has not been evaluated by applicable agency in the country where the advertisement shall be displayed.

Any linked landing page must include language that states the supplement is not intended to diagnose, treat or cure any disease.

Advertisements may not include fake or simulated comments, social media links or testimonials.

Advertisements may not make unproven health claims.

Advertisements must never give the impression that the content was written by a news outlet or any other third party other than the Advertiser.

Supplements Countries Restrictions

Argentina

Advertisements for supplements may not suggest or imply that the product is a medicinal product.

Advertisements for supplements must not mention any medical conditions.

Advertisements for supplements cannot claim that the supplement can diagnose, heal, relieve, mitigate, soothe, prevent or protect against any illnesses, diseases or symptoms.

Advertisements for supplements cannot state that they can replace a conventional meal or that a diet can be based only on a specific food or product.

Australia

Promotion of supplements is not allowed.

Brazil

The following substances and supplements are prohibited from being advertised in Brazil:

• Creatine
• L-Carnitine
• Carnitine
• Polifenol de Alcachofra

Canada

Advertisements for over the natural health products must:

Only promote products that are license for sale in Canada.

Clearly communicate the intended use.

Use factual and scientific information describing the claims of the product.

Mexico

Any advertiser for healthcare or supplements must provide evidence of a valid license from the Mexico Secretary of Health and the Federal Commission for the Protection Against Sanitary Risks.

New Zealand

Advertisements for supplements and therapeutic products must list every active ingredient in the product.

Singapore

Advertisements for supplements shall be allowed if they comply with the following requirements:

The linked landing pages must display Health Sciences Authority Permit number. Such permit number shall be provided to Teads prior to the display of any advertisement.

The linked landing page must include the supplement’s intended use.

At no time can the advertisement or landing page include any superlative language.

Advertisements shall make no exaggerated or comparative claims.

Advertisements offering free or promotional samples shall be strictly prohibited.

Spain

Advertisements for supplements or health foods cannot guarantee relief or healing or use any testimonials.

The advertisements cannot suggest that the use of the product enhances performance in either the physical, psychological or sexual environments.

Advertisements may not make any claims about the preventative or therapeutic effects unless they are supported by substantiated or scientific evidence.

Advertisements may not make use of the word “natural”.

Advertisements may not claim that their product serves as a substitute for prescription or over the counter medicines.