Talks With Teads: Unpacking AI and Data with Lenovo’s Jesh Sukhwani

In the latest episode of “Talks With Teads,” hosted by Natalie Bastian, Teads’ Global CMO, we delve into an insightful conversation with Jesh Sukhwani, Global Director – Media COE at Lenovo. Broadcasting live from the i360 in Brighton, UK, during Campaign’s Media 360 event, this episode explores key themes in AI, data-driven marketing, and the future of full-funnel optimization.

Key Topics Explored:

The Rise of AI in Marketing Jesh Sukhwani highlights the growing importance of AI in the marketing landscape. He emphasizes how AI, machine learning, and predictive analytics are transforming marketing strategies at Lenovo. Jesh shares his excitement about leveraging AI to achieve the magical outcomes marketers have long aspired to. He notes that the integration of AI is not just a hot topic but a critical component in driving future marketing advancements.

Data-Driven Marketing Strategies A pivotal part of the conversation revolves around the use of data in creating effective marketing campaigns. Jesh discusses Lenovo’s full-stack approach to marketing, which goes beyond top, mid, and bottom-of-the-funnel strategies. He explains how data ingestion and analysis play a crucial role in optimizing the entire user journey, from initial engagement to conversion.

Lenovo and Teads: A Partnership for Success Jesh provides an example of Lenovo’s partnership with Teads, focusing on the ingestion of first-party data to achieve a 360-degree view of campaign performance. This comprehensive approach allows for better optimization strategies and accurate attribution, enhancing Lenovo’s ability to drive user conversion and measure campaign success.

The Future of AI and Marketing Looking ahead, Jesh envisions a future where AI and data-driven insights form the backbone of marketing strategies. He expresses a desire to see user cases and full-funnel optimizations that are heavily based on data science. Jesh believes that by letting data speak for itself, companies can justify spending and track revenue more effectively.

Collaborative Efforts and Media Science The conversation concludes with a discussion on the importance of collaboration and media science. Jesh and Natalie agree that the path to achieving a true 360-degree approach in marketing lies in the synergy between data-driven insights and innovative media strategies.

Learn more about the exciting developments in AI and Data in our “Talks With Teads” series.