Cookieless Corner – Teads https://www.teads.com The Global Media Platform Mon, 15 Jul 2024 23:36:02 +0000 en-US hourly 1 https://wordpress.org/?v=6.5.5 https://www.teads.com/wp-content/uploads/2019/07/Teads-Favicon-Apps-150x150.jpg Cookieless Corner – Teads https://www.teads.com 32 32 Teads Unveils Next Generation Omnichannel Contextual and Identity Graph Built for the Premium Open Internet and CTV https://www.teads.com/teads-omnichannel-contextual-identity-graph/ Fri, 14 Jun 2024 13:00:35 +0000 https://www.teads.com/?p=73262 Teads Omnichannel Graph combines audience and contextual signals to deliver targeted and efficient reach across the glass New York, NY – June 14, 2024 – Teads, the global media platform, today released the Teads Omnichannel Graph (OG), a proprietary tool extending contextual and audience-targeting capabilities into the CTV environment. Teads OG is built on the […]

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]]> Talks With Teads | James Colborn, Teads on Navigating Google’s Cookie Deprecation Delay https://www.teads.com/talks-with-teads-navigating-googles-cookie-deprecation-delay/ Thu, 30 May 2024 18:36:26 +0000 https://www.teads.com/?p=72681 In the latest episode of “Talk With Teads,” hosted by Natalie Bastian, Teads’ Global CMO, we dive into an engaging conversation with James Colborn, Global Head of Data at Teads. This episode covers the implications of Google’s recent announcement to delay the timeline for cookie deprecation and what it means for the advertising industry as […]

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]]> New Study Finds Only 32% Of Global Publishers Are Actively Preparing For The Cookieless Future https://www.teads.com/2024-publisher-cookie-prepartation/ Tue, 21 May 2024 21:38:13 +0000 https://www.teads.com/?p=72559 Despite an Urgent Need for Action, Teads’ Latest Survey Highlights the Industry’s Cookie Confusion and Lack of Preparedness Among Global Publishers NEW YORK, NY – May 21, 2024 – The transition to a cookieless digital landscape has already taken significant strides despite the delay in Google’s phase-out of third-party cookies. With 45% of global web […]

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]]> Teads is Ready for The Cookie Deprecation, With or Without Google https://www.teads.com/teads-is-ready-with-or-without-google/ Mon, 20 May 2024 16:34:51 +0000 https://www.teads.com/?p=71978 Google’s latest extension of their deprecation timeline has created a news cycle that further compounds the already doom spiral that the industry feels about the death of the 3rd party cookie. However, at Teads, we believe a more pragmatic and rounded approach to cookie deprecation is needed, especially as so almost half of all impressions […]

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]]> What’s the difference between a cookie and an internal combustion engine? https://www.teads.com/auto-cookie/ Thu, 16 May 2024 15:21:52 +0000 https://www.teads.com/?p=72323 What’s the difference between a cookie and an internal combustion engine?  Well, the truth is their differences are plentiful! They aren’t even remotely similar but for one thing; they both have an expiry date that is causing anxiety, confusion and endless discussion on how bad the world will be without them. On one side the […]

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]]> Case Study | Christian Dior Couture’s Online Shopping Experience Is Reinvented by Teads and Perfect Corp’s AR Virtual Try-On Format https://www.teads.com/christian-dior-couture-virtual-try-on/ Wed, 10 Apr 2024 19:53:07 +0000 https://www.teads.com/?p=71311 Teads, the Global Media Platform, in collaboration with Perfect Corp, is revolutionizing the online shopping experience through a new Virtual Try-On (VTO) format for Christian Dior Couture. This initiative, part of the “Rose des vents” campaign, targeted markets in the US, South Korea, Hong Kong, and Japan. The VTO ad format enhances the user experience […]

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]]> I want cookies… said no RFP ever! https://www.teads.com/cookieless-ad-shift/ Wed, 03 Apr 2024 01:16:41 +0000 https://www.teads.com/?p=71074 When was the last time you requested cookies in your brief or RFP when building out a campaign? Chances are, that is probably never happened! The most likely scenario is that you asked for an audience (or series of audiences) that you believe will relate to your product, service or offering.  Why is it then […]

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]]> Celebrating Innovation at Heineken: Teads Brand Innovator Awards https://www.teads.com/celebrating-innovation-at-heineken/ Wed, 20 Mar 2024 21:09:57 +0000 https://www.teads.com/?p=70598 As a key digital partner for Heineken, Teads proudly supports its innovators worldwide. The Teads Brand Innovator Awards reflect Heineken’s strategy to inspire innovation and pioneer new brand-building methods across the world. These awards recognize excellence in Creativity, Data, Measurement and Campaign Orchestration. Judged by senior leaders from Heineken, Dentsu, and Teads, they aim to […]

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]]> Can Celebrity and Movie Popularity Predict Oscar Winners? https://www.teads.com/2024-oscars-media-barometer/ Wed, 13 Mar 2024 18:20:18 +0000 https://www.teads.com/?p=70751 Oscars’ Pulse: Reading Trends vs. Results of the Biggest Night in Cinema In the whirlwind of glamour and cinematic excellence, this year’s #Oscars shattered records and established new benchmarks. According to MediaPost, unprecedented viewership was noted for ABC’s “The 96th Academy Awards” telecast, which experienced a remarkable 37% surge, reaching a four-year peak of 19.5 […]

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]]> Why Creative is the Catalyst For Advertising Effectiveness https://www.teads.com/creative-catalyst-for-ad-effectiveness/ Tue, 12 Mar 2024 14:55:02 +0000 https://www.teads.com/?p=70535 How Teads is measuring creative ad effectiveness in a cookie-free way With the sunsetting of third-party cookies and stricter privacy regulations, traditional targeting methods are losing their bite. This shift, however, presents a golden opportunity: the rediscovery of Creativity as the driving force behind successful digital marketing campaigns. Last year Analytic Partners released the ‘ROI […]

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]]> Getting Ready for the Biggest Moments in Media in 2024 https://www.teads.com/media-olympics-and-cookieless-converge-2024/ Tue, 13 Feb 2024 10:59:50 +0000 https://www.teads.com/?p=70278 There are two enormous moments happening in digital media in 2024, and they both happen to coincide. From a global societal perspective, the Olympics reaches the peak of its four-year cycle, with the Opening ceremony happening on July 26th. This curtain raiser fires the starters gun for a sporting and media event like no other, […]

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]]> Talks With Teads | Embracing Change: Navigating the Cookieless Future https://www.teads.com/talks-with-teads-navigating-the-cookieless-future/ Tue, 13 Feb 2024 03:11:00 +0000 https://www.teads.com/?p=70282 In the latest episode of “Talks with Teads,” broadcasted live from CES in Las Vegas, Natalie Bastian, the Global CMO at Teads, engages in a riveting discussion with Jess Donohue, VP of Data at Teads, on a topic that reverberates across the media industry: the deprecation of cookies and its widespread implications. Jes Donohue shares […]

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