Attention Lab – Teads https://www.teads.com The Global Media Platform Tue, 28 May 2024 19:41:55 +0000 en-US hourly 1 https://wordpress.org/?v=6.5.5 https://www.teads.com/wp-content/uploads/2019/07/Teads-Favicon-Apps-150x150.jpg Attention Lab – Teads https://www.teads.com 32 32 Talk With Teads | Insights from GSD&M on Attention, Outcomes, AI, and Creative in Advertising https://www.teads.com/talk-with-teads-gsdm-attention/ Tue, 28 May 2024 19:41:55 +0000 https://www.teads.com/?p=72640 In the latest episode of “Talk With Teads,” we were live in Miami at Possible 2024. Hosted by Natalie Bastian, Teads’ Global CMO, this episode features an engaging conversation with Dave Kersey, Chief Media Officer at GSD&M, part of the Omnicom Group. Dave shares his perspective on the evolving media landscape and the strategic use […]

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]]> Neala Brown on Beet.TV: Unpacking Teads’ New Omnichannel Attention Innovations https://www.teads.com/neala-brown-on-beet-tv-omnichannel-attention/ Thu, 09 May 2024 13:43:23 +0000 https://www.teads.com/?p=71954 Last week at the NewFronts, Neala Brown, SVP of Strategy and Insights at Teads, unveiled new groundbreaking Omnichannel Attention partnerships with Adelaide and TVision.  Following her announcement, she spoke with Beet.TV to delve deeper into these developments. She highlighted Teads’ collaboration with TVision and Adelaide, which aims to transform campaign measurement and optimization across mobile […]

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]]> Teads Launches First-to-Market Innovation with TVision and Adelaide to Maximize Media Quality Across the Glass https://www.teads.com/first-to-market-media-quality-innovation-across-glass/ Mon, 29 Apr 2024 11:48:13 +0000 https://www.teads.com/?p=71803 Teads launches two first-to-market innovations designed to maximize the impact of quality media across the glass in partnership with TVision and Adelaide. Starting in the US, with Luxottica as an early beta partner, these offerings revolutionize how we measure and optimize advertising campaigns across mobile and TV glass. These partnerships will revolutionize measurement by leveraging […]

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]]> Study from CNN Brazil, Nielsen, Teads Proves Editorial Content and User Experience with Better Ads, Less Disruption https://www.teads.com/cnn-brazil-better-ads/ Fri, 26 Apr 2024 15:01:17 +0000 https://www.teads.com/?p=71797 Teads, in a partnership with CNN Brazil and using Nielsen’s research methods, has uncovered fresh perspectives on how ads and news articles can work together online and lead to less disruption for consumer’s experience. The study, based out of Brazil, found a simple yet significant point: consumers prefer ads that fit smoothly into what they’re […]

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]]> Insights on Media Strategy: Neala Brown Discusses Innovative Measurement on ‘Blood, Sweat & CPMs’ Podcast https://www.teads.com/media-measurement-strategy-insights-neala-brown/ Wed, 06 Dec 2023 02:15:01 +0000 https://www.teads.com/?p=69350 In the latest installment of Freestar’s “Blood, Sweat & CPMs” podcast, Neala Brown, Senior Vice President of Strategy & Insights at Teads, joined host Kurt Donnell, President & CEO of Freestar, for an insightful discussion. This podcast series is dedicated to offering helpful pointers for navigating the complex world of Ad Tech. Each episode features […]

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]]> Case Study: Lipton Yellow Label’s Breakthrough Attention-Optimized Campaign with Teads in Turkey https://www.teads.com/case-study-lipton-attention/ Mon, 27 Nov 2023 18:54:43 +0000 https://www.teads.com/?p=69108 Thanks to Teads, Lipton Yellow Label Breaks Ground in Turkey: The Market’s First Attention-Optimized Campaign in Digital Delivers Outstanding Results In an industry-defining move, Lipton Teas and Infusions, in collaboration with their Media agency PHD and Teads, have unveiled remarkable results from their latest digital initiative for Lipton Yellow Label in Turkey. This campaign, a […]

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]]> Case Study: Teads Delivers Best-in-Class Attention for Kenvue’s Top Brands in Poland in a Cross-Platform Attention Study https://www.teads.com/case-study-teads-delivers-best-in-class-attention/ Thu, 23 Nov 2023 20:50:30 +0000 https://www.teads.com/?p=69095 WARSAW, November 23, 2023: In a groundbreaking measurement study completed for Kenvue’s category- leading brands in Poland, Teads leveraged Lumen’s machine learning algorithm (LAMP) to measure users’ Attention on Teads and leading digital platforms. The results positioned Teads strongly ahead of social media platforms in terms of capturing users’ Attention and competitive costs across all […]

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]]> Case Study: L’Oréal owned Kérastase Embraces Teads’ Attention Metrics for Digital Advertising Campaign Evaluation https://www.teads.com/kerastase-integrates-teads-attention-metrics/ Tue, 07 Nov 2023 16:28:23 +0000 https://www.teads.com/?p=68978 MADRID – November 7, 2023: Teads, the global media platform, today announced that L’Oréal, in collaboration with their agency Zenith, has incorporated attention metrics in the evaluation of their digital advertising impact in Teads campaigns. Partnering with Teads on its latest Kérastase digital campaign, performance was assessed in terms of attention across various video and […]

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]]> Unlock the Power of Attention: Teads & OMD’s Neuroscience Insights in Latin American Ads https://www.teads.com/teads-omd-neuroscience-attention-latin-american-ads/ Sun, 15 Oct 2023 15:12:29 +0000 https://www.teads.com/?p=68337 Teads, the global media platform, and OMD, a global leader in media and advertising solutions, have unveiled the results of a pioneering neuroscience study focused on understanding the attention dynamics of video advertising across Latin America. Conducted in March 2023 in partnership with RK Neuroconsulting and Offerwise, this first-of-its-kind study for Teads utilized neuroscience research […]

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]]> Teads and Adelaide Partner to Launch High-Attention Omnichannel Private Marketplaces https://www.teads.com/teads-adelaide-high-attention-omnichannel-private-marketplaces/ Mon, 21 Aug 2023 16:58:18 +0000 https://www.teads.com/?p=67058 Brands and agencies can now activate Attention end-to-end with Teads’ curated high-attention PMPs, now available in Teads Ad Manager Premium and brand-safe digital inventory scores 31% higher than Adelaide’s Teads AU benchmarks on average   NEW YORK – August 17, 2023: Teads, the global media platform, has announced a partnership with Adelaide to launch high-attention […]

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]]> Findings From Largest Global Meta-Analysis Of Combined Third-Party Attention And Brand Lift Metrics https://www.teads.com/unveiling-the-power-of-attention/ Tue, 15 Aug 2023 15:14:35 +0000 https://www.teads.com/?p=66907 Significant learnings show the direct correlation between attention and brand outcomes, impact of high attention to lower funnel metrics, and reinforces attention as a much stronger predictor than viewability Results highlight the importance of shifting focus toward attention to drive effectiveness of media spend while minimizing wastage London, UK – August 15, 2023: Teads, the […]

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]]> TVision Joins Teads Attention Program, Evolving Connected TV and Cross-Screen Measurement https://www.teads.com/tvision-attention-partnership/ Fri, 16 Jun 2023 09:08:55 +0000 https://www.teads.com/?p=66426 Program’s one-year anniversary reaches industry milestone with advanced CTV measurement ability to inform go-to-market strategies for brands NEW YORK – June 15, 2023: Teads, the global media platform, today announced a groundbreaking partnership with TV measurement leader TVision to enable attention measurement across screens. TVision will now be integrated in Teads’ Attention Program, which celebrates […]

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