Teads and ZoomerMedia Strengthen Exclusive Partnership to Expand Outstream Reach

Teads, the global media platform, and ZoomerMedia, a Canadian multi-platform media company devoted to creating legacy and digital content for Boomer Zoomers to GenZ Zoomers, have announced the renewal of their exclusive partnership, solidifying their commitment to delivering engaging content across digital platforms. 

Read the press coverage in Media In Canada.

This one-year renewal deal will grant Teads exclusivity on outstream ads across many of the Zoomer DIgital Network’s (ZDN) popular digital platforms including blogTO.com, DailyHive.com, EverythingZoomer.com, and the blogTO app. The Zoomer Digital Network reaches 18.5 million monthly active users with over a billion annual pageviews and social media engagements.

More broadly, ZoomerMedia will continue to use Teads’ outstream formats through direct sales. This expanded scope builds upon the previous exclusive outstream deal, which was specific to the blogTO.com website, underscoring Teads’ dedication to providing innovative advertising solutions while enhancing ZoomerMedia’s digital presence.

This deal allows Teads to offer advertisers the opportunity to place outstream video ads within the context of relevant content on these platforms, aligning with Teads’ focus on contextual advertising, where ads are shown based on the surrounding content rather than user data, leading to a more relevant and less intrusive ad experience.

By enhancing its outstream video ad offering within ZoomerMedia’s diverse digital platforms, Teads can further provide advertisers with the opportunity to reach engaged audiences in a relevant and brand-safe environment. This will allow advertisers to deliver impactful results while ensuring a positive and non-intrusive experience for viewers.

Rachael Marathakis, Director of Business Development, at Teads reports: “This renewal underscores our shared commitment to delivering high-quality content and innovative advertising solutions to audiences across Canada. With our continued focus on quality journalism, we look forward to driving impactful results for advertisers while enhancing the digital experience for ZoomerMedia’s audiences.”

Dustin Titus, Chief Digital Officer at ZoomerMedia Limited said: “We are excited to renew our partnership with Teads and further strengthen our digital offerings. Teads’ expertise in outstream advertising aligns perfectly with our commitment to delivering engaging content and experiences to our audiences. Together, we will continue to elevate our digital presence and provide advertisers with unique opportunities to connect with our valuable audience base.”

About ZoomerMedia

Founded by television and media icon Moses Znaimer in 2008, ZoomerMedia Limited is a multimedia company devoted to creating content, services and experiences for Canada’s most powerful audiences: the 18.1 million people aged 45-plus aka “Zoomers”, and the 15.1 million Millennials and Gen Zs, coincidentally also called “Zoomers”, who follow in their footsteps.

ZoomerMedia operates 5 TV, 3 Radio, 3 Print, and 22 Digital properties. ZoomerMedia produces original TV, Radio, and Podcast programming, offers clients creative audio and video production services, and bespoke events on site at its 2.6 acre complex in Toronto’s Liberty Village. For all full list of ZoomerMedia properties visit zoomermedia.ca 

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