Teads Connects Partner Day Event Examines AI’s Impact on Advertising

Artificial intelligence (AI) has rapidly evolved to become synonymous with media and advertising, but how well do we understand the implications of AI as an industry? Teads recently hosted its Teads Connect Partner Day event which brought together industry experts to discuss the state of AI and its impact on the future. With diverse backgrounds and perspectives, audiences were provided with valuable insights into how AI has changed the landscape of media and advertising in the last twelve months.

And while it’s difficult to say where AI will take us in the coming years, there were few apprehensions about the impact of AI. Instead, there was a buzzing sense of excitement about the potential presented by the fusion of human and artificial intelligence.

As Glenn Derene, Senior Director of Content Strategy at Consumer Reports wisely put it during the event, “When new technology arrives, it’s like a wild horse barreling directly towards you. At that point, you have three options: You can do nothing, and let the horse run you over, dive out of the way, and then spend the rest of your career dodging horses, or you can get on the back of the horse and take the reins. The one thing you can’t do is stop the horse.”

This sense of embracing change and progress was a prevailing theme at Teads Connects, where Teads unveiled a suite of new AI-powered solutions designed to elevate strategies for advertisers and publishers across media.

The announcement of these AI-powered products, including Teads Conversions, Teads Data Suite powered by Contextual Intelligence, and Teads AI Creative Lab, make it clear that Teads is all in on AI, and intends to continue to be a pioneer in advancing new technologies for the benefit of the ensure industry. 

As Jeremy Arditi, Co-CEO of Teads, emphasized, “AI is a fundamental change. It’s not just reshuffling the cards, it’s ripping up the current deck and designing an entirely new one.”

He then demonstrated how Teads AI Creative Lab could be used to create tailored ad content in real time. By gathering the texts and images from a website, Teads AI Creative Lab was able to automatically create brand-compliant assets that could then be sized to fit any format, with text in line with the brand’s voice. 

By giving advertisers the tools to create, place, and measure ads across all screens, Teads is directly addressing the essential elements of successful campaigns with the power of AI, which overall contributes to a healthier advertising ecosystem.

“Teads’ mission is to provide advertisers and publishers with the tools they need to thrive in the digital age,” added Arditi. “We believe that AI is essential to achieving this mission, and we are committed to developing and deploying AI-powered solutions that will help our clients to succeed.”

Teads’ partner day event, Teads Connects, provided brands and agencies with a platform for global updates from Teads while exploring the many layers of AI and its impact on media strategies. As an AI-powered media platform, Teads is committed to helping its partners understand AI to power media planning, data, and creativity across screens while giving them tools to succeed.

Check out the press release.