Talks With Teads | LG Ad Solutions on Navigating the Future of TV Advertising

In the latest episode of “Talks With Teads,” hosted by Natalie Bastian, Teads’ Global CMO, we dive into an engaging conversation with Serge Matta, President of LG Ad Solutions. This episode covers key trends in the advertising industry, including the power of AI, innovation, the CTV Native format, and the critical role of CTV in modern advertising strategies.

Key Topics Explored:

Expanding Global Partnership

Natalie and Serge discuss the expansion of their partnership, which launched originally in France and Belgium and has now gone global, covering multiple markets across Europe and APAC. Serge emphasizes the remarkable synergy between Teads and LG, highlighting the swift expansion into countries like Germany, Austria, Switzerland, Southeast Asia, and India. The partnership’s strength lies in its ability to combine LG’s premium TV platform with Teads’ expertise in native advertising, particularly in the luxury vertical.

Power of Native Ad Units

The CTV native ad unit is a game-changer. This ad unit is the first thing people see when they turn on their TV, making it an unmissable premium spot for brands like Cartier. This strategic placement allows brands to capture the attention of a highly engaged audience right from the start.

Leveraging CTV and AI

Serge highlights the extensive reach of LG TVs, spanning 40 million households in the US and 150 million globally. The partnership leverages advanced technologies like ACR to understand and target audiences effectively, ensuring that ads are personalized and relevant to viewers.

Innovation in TV Advertising

The discussion covers innovative ad units that enhance the viewer experience while offering brands unique opportunities to engage. Serge points out that the key to successful TV advertising lies in premium content and discoverability. The ability to make content easily discoverable is crucial, and LG’s home screen plays a vital role in this.

Final Thoughts

Serge and Natalie agree that the opportunities in TV advertising are boundless, thanks to the blend of premium content, advanced technology, and strategic partnerships. The focus on performance-based advertising, where brands only pay for achieved KPIs, is a significant trend that promises to drive further investment and innovation in the industry.

Read more about the partnership between Teads and LG Ad Solutions, and discover what CTV Native is all about.