Talk With Teads | KINESSO on Leveraging AI, CTV, and the Cookieless Future

In the latest episode of “Talk With Teads,” we were live in Miami at the MMA Global event, Possible 2024. Hosted by Natalie Bastian, Teads’ Global CMO, this episode features an insightful conversation with Amanda Marks, Director of Programmatic Strategy and Activation from KINESSO, who sheds light on emerging trends in media and creative strategies.

Key Topics Explored:

Emerging Media Trends AI continues to be a significant trend, with an emphasis on utilizing AI and machine learning more effectively for media strategies. Amanda discusses the blurring lines between media and the need for brands to maintain authenticity in this interconnected world. Another major trend is the shift towards a cookie-less environment, posing challenges that marketers need to address through testing, learning, and collaboration with partners.

Adaptation to Cookie Deprecation Natalie highlights that nearly 80% of Teads’ campaigns now run on cookie-less signals. Amanda stresses the need for brands to embrace testing and learning, diversify ad inventory, and partner data to navigate this transition. This shift, though challenging, promises more accurate and relevant marketing in the long run.

The Rise of CTV Connected TV (CTV) has become a critical platform, not just emerging but essential for brands. Amanda points out that working with partners like Teads, who provide premium inventory and transparency, is crucial for leveraging CTV’s potential. CTV extends storytelling across all screens, offering significant opportunities for brands.

Programmatic Innovations Amanda shares her excitement about new partners adding optimization layers into DSPs, enhancing custom bidding and data utilization. These innovations help brands like Dyson drive revenue by optimizing and scaling their media strategies effectively.

Future Technologies Amanda emphasizes the importance of consolidation in buying practices to see the big picture and optimize across the partner marketplace. As the industry adapts to new ad formats and cookie-less data, working with various partners will be crucial to determining what works best.

This episode of “Talk Teads” provided valuable insights into the evolving media landscape, emphasizing the importance of AI, CTV, and strategic adaptation to a cookie-less future. Amanda’s expertise highlights the exciting opportunities and challenges marketers face in this dynamic environment.

To learn more about Tead’s Data Suite powering cookieless solutions, contact us.