Safeguarding Your Brand: The CTV Advantage

Keeping your brand safe online is like trying to keep your house sand-free after a beach day – despite your best efforts, it remains a persistent challenge. Nearly 80% of respondents in a Statista survey emphasize the importance of vigilance regarding ad placement next to negative content, highlighting the increasing focus advertisers have on preserving their brand image.

A recent Mediaocean report underscores escalating concerns around brand safety, with 40% of brands expecting their worries to grow. The unpredictable nature of social media platforms further complicates efforts to maintain a clean and safe online presence while striving to retain scale and relevance.

CTV: A Controlled, Relevant Advertising Environment

This is where Connected TV (CTV) excels. CTV offers a controlled and relevant advertising environment with the protective halo effect of premium content. Ads appear alongside high-quality, pertinent content, enhancing brand safety, especially when using advanced contextual genre targeting and native units that live on the TV manufacturer’s home screen.

Most CTV viewers watch at least some ad-supported content. People prefer the CTV ad experience compared to linear TV due to its flexibility, range of content, ease of use, better quality, fewer ads, and greater relevance to the content they’re watching.

The CTV Edge: Captivating Audiences, Ensuring Safety

CTV’s appeal extends beyond brand safety; it’s also about superior performance. According to a recent Teads Omnibus Survey, the ROI in CTV advertising significantly surpasses that of linear TV, with 70% of advertisers reporting ‘much better’ or ‘slightly better’ ROI. The immersive, full-screen experience of CTV makes it an ideal platform for advertisers seeking dedicated and engaged audiences at scale. Unlike many other digital platforms, CTV offers a vast array of secure, high-quality, premium inventory across established networks, ensuring ads are placed in reputable and safe environments. CTV’s precision targeting capabilities further reinforce its brand safety promise by ensuring ads resonate with the intended audience, enhancing campaign effectiveness beyond traditional online platforms.

Boosting Performance with Omnichannel Strategies

CTV not only safeguards brands but also amplifies the impact of other digital strategies. Integrating CTV into a holistic omnichannel approach can significantly enhance the overall performance of digital campaigns. In a MediaScience and Teads study, it was found that CTV boosts engagement and conversion rates across social and search channels.

Partnering for Success in CTV

Working with a partner experienced in CTV can provide several advantages:

• Premium Inventory: Teads provides the most direct access to premium exclusive inventory, ensuring ads are placed in high-quality contexts to maximize impact and preserve brand reputation.
• Contextual Audience Targeting: Reach consumers at moments of receptivity and enhance campaign effectiveness.
• Omnichannel Creative: Utilize eye-catching, native, cross-screen creative for a consistent, interactive, and engaging content experience. Teads Studio can enhance your existing TV or video assets and expand your brand’s storytelling at no additional cost.
• Global Scale: Take advantage of CTV’s reach to deliver campaigns on a global scale.

CTV: Safe Ads, Safe Brands

Teads offers a comprehensive suite of solutions tailored to the CTV environment, enabling advertisers to connect with viewers at scale within high-attention, premium content settings.

Teads offers a comprehensive suite of solutions tailored to the CTV environment, enabling advertisers to connect with viewers at scale within high-attention, premium content settings.

How to Reach Quality Audiences at Scale:

Teads offers access to a global ecosystem of premium digital media across all screens. Through exclusive premium partnerships, we enable you to reach billions of users monthly in safe, effective environments, optimizing digital ad efficiency and impact.

• CTV Native Homescreen Display Unit: This advertising model places promotional content directly on the home screen of smart TVs from manufacturers like LG and Hisense, ensuring prominent visibility and engagement.
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• CTV Video in Premium Environments: Teads enables video ad placements within premium content streams, ensuring ads are viewed in a high-quality context, boosting viewer engagement and action.’
• Advanced Contextual Targeting: Utilizing bidstream content data from publishers, Teads delivers ads that are relevant and effective without relying on ID-based targeting. This privacy-first, content-genre-based approach allows advertisers to reach consumers more precisely, enhancing the relevance and impact of their messaging.

Discover how to engage your audience within secure, brand-safe environments. Contact us for more information.

 

References:

• Statista, 2023
• MarketingTech News, 2023
• Teads, Omnibus Survey, November 2023
• Teads, MediaScience Study, 2023