Explore 12 Months of Key Moments in Content with Teads’ Contextually-Powered Media Barometer

The media landscape in 2023 was marked by global cultural moments, exciting tech advances, and unforgettable news. From Taylor Swift’s Eras Tour to “Barbenheimer”, we’re left with plenty to think about as we head into 2024. For brands wanting to connect with audiences, simply identifying major cultural moments is just the first step. With Teads’ Contextually-Powered Media Barometer, brands can gain a deep understanding of these cultural moments, and how they impact the conversation across a variety of sectors, beyond the obvious. Beyoncé’s Renaissance Tour, for example, sparked discussion across not only music, but family gossip, technology, and fine art as well. 

Explore the Teads Media Barometer 2023 Highlights

Read the coverage in MediaPost

 

As a trailblazer in premium content and advertising, Teads has just shared insights from its Cookieless 2023 Media Barometer: Contextual Chronicles. This retrospective journey delves into a year marked by heightened consumer engagement, offering invaluable insights on how to harness these moments effectively.

Decoding the Year: Teads’ Media Barometer Reveals Trends and Opportunities

Drawing upon data from our over 3,000 premium content partners to dissect the entirety of 2023, this report goes beyond surface-level observations to unveil the year’s top trends, viral moments, and brand opportunities. Each month includes a diagram that offers a panoramic view, illustrating the percentage of content consumed and interest across Teads’ extensive partner network.

Part of the Teads Data Suite, the Media Barometer is not just a report; it’s a powerful insights tool designed to capture the attention of the global internet population moment by moment. 

“Brands often encounter challenges in planning timely and relevant campaigns,” observes Riley Mackey of Charts + Darts, a full-service agency. Partners like Mackey rely on tools such as the Media Barometer to gain insights for clients, including Advanced Microsoft Devices (AMD). The Media Barometer is instrumental in identifying content trends on publisher sites, not just for AMD, but for other brands as well. This aids in better understanding contextual associations, like where and how a brand appears within content across the web, bypassing the need for web browser cookies.

Mackey further elaborates, “This tool assists by providing daily insights into significant content trends, aiding brands in crafting resonant campaigns. Additionally, it plays a crucial role in helping brands understand their contextual associations — where and how they appear within content across the open web. This combined approach ensures that brands remain connected and pertinent in a rapidly evolving digital landscape.”

Cookieless by design, it utilizes contextual intelligence to provide sustainable insights that endure well beyond the challenges of cookie deprecation.

Highlights From This Year 

January kicked off with Prince Harry’s memoir, “Spare,” which unveiled intimate details about the royal family, while May brought us Beyoncé’s Renaissance Tour, which transcended music to become a cultural phenomenon intertwining with family gossip, technology, and fine art. 

In September we saw the unveiling of The Las Vegas Sphere, an immersive experience marking a new era in entertainment, while AI took center stage in November as ChatGPT and OpenAI owned the conversation, with a tenfold rise in content and Word of the Year selections. 

These and other milestones weren’t just trending topics; they were catalysts for deeper conversations, reminding us that cultural moments often hold hidden threads connecting far-flung corners of our lives, in often near imperceptible ways. 

With Teads Media Barometer, brands can pinpoint those significant cultural, commercial, and seasonal touchpoints that resonate across any timeframe. Whether it’s cult TV shows like ‘The Last of Us’ fueling passion in the gaming realm or ‘Succession’ sparking debate within family and relationships, this tool doesn’t just reveal trends – it grants a deeper understanding of how different topics and audiences intersect.

Ditch the Guesswork with Actionable Insights

By going beyond surface-level observations to dissect audience engagement, readership patterns, and optimal contextual placements within these moments, our data-driven roadmap empowers brands to craft media campaigns that resonate deeply, aligning your brand with topics, communities, and emotions that truly matter. With the combined power of Teads Media Barometer, and Teads Data Suite, you can stop chasing trends and start harnessing the power of shared passion.

Own Your Context, Own Your Moment

With a Teads Reachcast, your brand can capture premium attention and dominate key moments, securing a high volume of guaranteed impressions across our In-Read format. Extend your reach to the big screen with our CTV solutions, capturing pivotal events like the Olympics, Euro Cup, elections, and more in 2024

Ready to get started? Let’s chat!