Teads Launches World’s First 3D CTV Native Campaign with Chaumet on LG Home Screen

Teads is debuting of the world’s first 3D Native Display on LG for the high-end jewelry brand Chaumet’s Joséphine Aigrette collection. For the very first time, the brand showcased its rings and bracelets in a 3D format on Connected TV (CTV). This initiative not only showcases Teads and LG Ad Solution’s commitment to innovation but also highlights the strategic importance of these markets in the consumer technology landscape.

Teads, Publicis Media Luxe International, and LG Ad Solutions have joined forces to launch an exceptional campaign for the high-end jewelry brand Chaumet, centered around its Joséphine Aigrette collection. Following numerous successes in creative innovation alongside Teads, Chaumet is taking it a step further by broadcasting its rings and bracelets in 3D format on CTV for the first time. The 3D visual is displayed on the LG Home Screen through an exclusive partnership between Teads and LG Ad Solutions, offering an unforgettable premium experience.

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Chaumet continues to innovate with Teads and Publicis Media Luxe International, its dedicated media agency, by broadcasting its Joséphine Aigrette creations in 3D on the LG Home Screen for the first time. This format serves as a true showcase for its gold and diamond rings and bracelets, inviting them into the heart of the home, into each individual’s private space.

The CTV Native unit is an innovative way to reach audiences at scale, placing content directly within the Operating System screens of devices like LG and Hisense. This ensures visibility and engagement without disrupting the user experience.

Rachid Ait Addi, Senior Vice President of Strategic Accounts at Teads, notes, “Chaumet reached out to us with a more ambitious project that included motion and connected TV screens to show they are a modern and dynamic brand and that they embrace new consumer behaviors.”

“Our exclusive partnership with LG Ad Solutions in France, Belgium, and eight global markets allows iconic brands such as Chaumet to unleash unparalleled creativity across all screens, enhancing their storytelling on the first screen viewers encounter on LG Smart TVs. This placement is the initial screen viewers see upon activating their TVs, ensuring scaled reach to all viewers regardless of their content choices. This ultra-premium format is suited for brands that aim to be showcased in a premium, ‘brand-safe’ environment and making a high impact,” explains Candice Carcy, Global Industry Director at Teads.

To highlight the emblematic creations of its Joséphine Aigrette collection, Chaumet plays the innovation and creativity card. The emergence of this unprecedented campaign, broadcasting 3D on CTV, follows a previous collaboration with Teads. Before, the partner had adapted Chaumet’s 3D campaign elements from a Piccadilly Circus billboard to the inRead format, broadcasting them within its premium environment among the largest publishers.

“The 3D format combined with the power of the LG Home Screen offers Chaumet a unique opportunity to differentiate with a brand new advertising experience, effectively capturing attention in a lasting manner,” comments Laure Dallera, Pan Business Director at Publicis Media Luxe International.

More real than life, the Joséphine Aigrette rings and bracelets seem to come to life through the screen, allowing everyone to make them their own. Full of movement, they showcase the iconic codes of the collection in a new light: the pear cut, signature of the House, and the V shape of the egret.

This international campaign, broadcast in France, South Korea, the Middle East, Hong Kong, and Japan, ensures qualified visibility thanks to the targeting strategy developed by Teads. By exploiting LG’s ACR Data, the campaign explicitly targets high-income individuals and those with a strong interest in luxury, art, culture, watches, jewelry, etc.

“We wanted to launch an unprecedented campaign and make a memorable impression with an innovative approach. With this campaign, Chaumet once again positions itself as the jeweler of movement,” states the House.

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