Teads wins ‘Régie Adtech of the Year 2024’

Teads wins “Régie Adtech of the Year 2024” at the French Media Agency of the Year Awards, organized by The Media Leader – Adwanted Events.

This distinction, awarded by UDECAM member media agencies, was based on 5 criteria: competence, loyalty, strength of creative proposal, respect of value and CSR.

While Teads technology evolves every year, 2023 marked a major evolution with the opening up of new territories and functionalities. This innovation plan, supported by over 250 engineers, aims to enable advertisers to meet the challenges of media transformation:

New media behaviors (CTV)

With the emergence of CTV, the boundaries between TV and digital are disappearing. Teads has integrated CTV, featuring App Fast, broadcasters and an exclusive partnership with LG Ad Solutions. For the past 6 months, advertisers have been able to orchestrate omnichannel campaigns (CTV, mobile, desktop), controlling the sequencing and repetition of their messages.

A need for efficiency and transparency

In 2023, Teads integrated new third-party measurement partners into its TAM platform (DV, IAS, Moat, Grapeshot, Lumen, Scope3), attesting to campaign effectiveness at no additional cost. These include Attention with Lumen, and Carbon Impact measurement with Scope3, which bring a fresh perspective to media effectiveness.

Technical evolutions

To enable agencies and advertisers to move effectively towards a cookieless environment, TAM has integrated cookieless targeting for all its audiences, including retail media data. We have also created a unique tool, the Cookieless Translator, which enables us to deliver our campaigns where the audience really is, particularly on IOS, where purchasing power is highest – a very important point when it comes to meeting advertisers’ coverage strategies.

Leveraging the power of AI

The AI-powered campaign optimization algorithm on TAM has integrated new objectives (lead generation) and a Generative AI module to automatically edit ad formats with just a URL address.