Teads & Little Caesars Omnichannel CTV Campaign Amplified Brand Awareness in LATAM

Boosting brand awareness is always on the agenda. Teads and Haik Agency partnered in Latin America on an omnichannel campaign, integrating Connected TV (CTV) and video, to significantly increase awareness of Little Caesars in El Salvador, focusing on promoting a special offer.

The Objective:

The plan was simple but ambitious: make a splash with Little Caesar’s promotion in El Salvador, using new video ad formats to spread the word far and wide. The target was to hit an effective Cost Per Thousand Impressions (eCPM) while maximizing video ad reach and impact on new platforms. The campaign was all about delivering quality video that grabs and keeps viewer attention, making sure the promo didn’t just get seen—it got remembered.

Strategy:

Teads rolled out a strategy that covered both CTV and online video, ensuring the brand message was consistent and omnipresent across different screens.

Result:

The campaign was a hit. Little Caesars reached its audience across various screens, notching a 98.2% viewability rate and 131,000 video completions. Thanks to Teads, the promo didn’t just land—it stuck.

Highlights:

• Under Budget on eCPM: The campaign beat the eCPM target by 48%, proving that Teads’ CTV ads are not just effective but also cost-efficient.
• 96% Video Completion Rate: This metric shows that the campaign content was engaging, with most viewers sticking around till the end.
• A Nod to Innovation: The success here highlights the benefits of leveraging new platforms and ad formats to boost brand awareness.

Reflecting on the campaign’s triumph, Gerardo Quan, Digital Strategist and Innovation at Haik Agency, shared his enthusiasm: “We’re thrilled with the seamless integration and impactful results of our CTV campaigns on the platform. We’re confident in Teads’ continued growth in effectiveness and reach.”

Quan praised the campaign’s seamless execution and impressive results: “Launching CTV campaigns on this platform was smooth, and the outcomes speak for themselves. We’re confident in Teads’ continued effectiveness and reach.”

Teads is making its mark with CTV by offering scalable solutions that hit the mark across screens, boasting over 25 million monthly ad opportunities. It’s not just about reach; it’s about engaging audiences effectively. With Teads Studio, brands can fine-tune their messaging for maximum impact, making Teads a go-to for high-performance CTV advertising that delivers results.