Teads and VIDAA Expand Exclusive Partnership To Deliver Premium CTV Native Inventory Throughout Europe

Teads Deepens Partnership with VIDAA USA To Deliver Premium CTV Native Inventory Now Across Eastern Europe

Expanded Deal Makes Teads The Top Distributor Of Vidaa Native Display Ads, And Opens Door To Millions Of Customers In New Markets

Building upon their recent collaboration in established markets, Teads, the global media platform, and VIDAA USA, the Smart TV operating system company powering Smart TVs for Hisense and over 200 other brands globally, have announced the expansion of their exclusive CTV Native display advertising partnership to Central and Eastern Europe, covering eighteen countries from the region.

This strategic expansion has made Teads the leading distributor of VIDAA native display ads, tapping into burgeoning markets where VIDAA and Hisense hold a combined market share exceeding 25% in some regions. This exclusive partnership grants brands access to millions of homes across VIDAA-powered Hisense Smart TVs, allowing them to engage audiences with premium advertising content.

Reaching millions of viewers worldwide, Teads’ direct-to-glass offering expands beyond the US, UK, Mexico, Brazil, Italy, Australia, India, New Zealand, South Korea, and Canada, and now also encompasses Slovenia, Croatia, Czech Republic, Slovakia, Serbia, Poland, Hungary, Bulgaria, and Greece. This organic next chapter of the omnichannel platform’s direct-to-glass offering ensures that content is delivered flawlessly across all screens. 

Jeremy Arditi, Co-CEO, Teads said: “By securing this partnership, Teads has ascended to the top spot as the largest distributor of VIDAA native display ads. This positions us to offer unparalleled reach for our partners, empowering them to tap into a massive audience across VIDAA-powered devices on an international scale.”

Guy Edri, CEO, VIDAA USA: “We are thrilled to deepen our collaboration with Teads and expand our partnership to new markets. Building on the great start of our partnership in Western Europe and the Americas, we’re now expanding it to Central and Eastern Europe , where we also have substantial reach and growth. With this new opportunity brands and publishers will have access to new and exclusive opportunities on millions of new devices within the CTV advertising landscape in this growing region.” 

Fueling this growth is VIDAA’s engaged user base, with active users surging 30% year-over-year, reaching 26 million households monthly. Its diverse content library, boasts over 1000 apps and streaming services and ensures there’s always something new to discover. This captive audience fuels a 25% growth in ad revenue, highlighting both VIDAA’s effectiveness in connecting brands with targeted audiences and the strength of the VIDAA-Teads partnership.

About Teads

Teads operates a leading, cloud-based, omnichannel platform that enables programmatic digital advertising across a global ecosystem of quality digital media. As an end-to-end solution, Teads’ modular platform allows partners to leverage buy-side, sell-side, creative, data and AI optimization technologies.

For advertisers and their agencies, Teads offers a single access point to buy the inventory of many of the world’s best publishers and content providers. Through exclusive global media partnerships, Teads enables advertisers and agencies to reach billions of unique monthly users in brand safe, responsible advertising environments while improving the effectiveness and efficiency of digital ad transactions.

 Teads partners with leading marketers, agencies, and publishers through a team of 1,200+ people in 50 offices across more than 30 countries.

About VIDAA

VIDAA operates as an inclusive Smart TV platform, fostering innovation by collaborating with over 250 brands worldwide, including Hisense and Toshiba. Delivering an easy-to-use, fast, and secure premium user experience with its seamless integration of live TV and streaming apps. 

Leveraging its global reach, VIDAA assists its publisher and advertiser partners in finding and connecting with a high-value audience through targeted and interactive ads across its platform. The platform’s rich content library features an array of partnerships with industry-leading entities in the streaming world, including global giants such as Netflix, Disney+, Apple TV+, Prime Video, Paramount+, YouTube, and fuboTV. It also includes local partners like Peacock, Tubi, Paramount+, Haystack News in the US, as well as hundreds of others across the globe. With millions of active devices worldwide and significant growth momentum, 

VIDAA serves as the ultimate success partner for factories, brands, content providers, and advertisers in the Smart TV industry.

Teads’ CTV Solution for Advertisers

Teads offers a suite of solutions tailored to the CTV environment, connecting advertisers with viewers through seamless and immersive advertising experiences. Watch Denis Oštir, of VIDAA dive into the opportunities for the native home screen on Talks With Teads.

Teads’ broader ambition is to connect all premium omnichannel formats enabling brands to buy media globally with direct access from one central platform – including CTV Video and CTV Native.

Ready to reach your audience through CTV Native? Connect with us to learn more.