Talk With Teads | Pinterest on Responsible Marketing, CTV, and the Impact of AI

In the latest episode of “Talk With Teads,” we were live in Miami at the MMA Global event, Possible 2024. Hosted by Natalie Bastian, Teads’ Global CMO, this episode features an insightful conversation with Sunny Minh Nguyen, Senior Paid Media Lead, Head of Brand Media at Pinterest, who sheds light on emerging trends in media and creative strategies.

Key Topics Explored:

Responsible Marketing Sunny emphasizes the importance of responsible marketing, highlighting the shift towards more sustainable media practices and prioritizing brand safety. She notes that as digital media has grown, there has been a significant focus on consumers’ mental and emotional health. Marketers now aim to create media plans that respect and prioritize consumer well-being.

Adaptation to Changing Media Consumption With the decline of social media use and the rise of varied media channels, Sunny discusses the need for marketers to adapt their strategies. This includes investing in media with intention and ensuring that creative content is relevant and respectful to the audience.

The Rise of CTV Connected TV (CTV) has become an essential platform for brands. Sunny highlights Pinterest’s strategic approach to CTV, balancing direct partnerships with programmatic strategies to extend reach and apply targeted audience tactics. She notes that while Pinterest is not the largest competitor, their strategic media spend and measurable approach to CTV are crucial for achieving their business goals.

The Impact of AI The conversation touches on the growing role of AI, particularly generative AI, in media and advertising. Sunny discusses the evolving use cases of AI in enhancing creativity and productivity, while emphasizing the need for respectful and ethical AI usage. She also points out that while AI has been a part of digital marketing for years, its mainstream acceptance has expanded its applications significantly.

Leadership and Advocacy As a successful female leader, Sunny shares her insights on leadership. She underscores the importance of advocating for team members and recognizing their potential, especially when they may not have the confidence to do so themselves. Sunny’s approach to leadership involves championing her team and paying forward the support she has received in her career.

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