Search Results for “scope3” – Teads https://www.teads.com The Global Media Platform Fri, 12 Jul 2024 13:20:02 +0000 en-US hourly 1 https://wordpress.org/?v=6.5.5 https://www.teads.com/wp-content/uploads/2019/07/Teads-Favicon-Apps-150x150.jpg Search Results for “scope3” – Teads https://www.teads.com 32 32 Case Study: Nespresso Vertuo Mexico Contextually Powered Campaign https://www.teads.com/case-study-nespresso-vertuo-mexico-campaign/ Thu, 11 Jul 2024 21:26:49 +0000 https://www.teads.com/?p=73710 Nespresso, a leader in premium coffee solutions, partnered with Teads and Publicis Groupe to elevate their Vertuo Mexico campaign. The goal was to drive purchase consideration and strengthen brand recall in a competitive market through premium, contextually relevant content that reached highly targeted audiences. Campaign Overview The Vertuo Brandformance Campaign, which ran in March 2024, […]

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]]> Teads Launches Carbon Reduction Program with GARM Standards https://www.teads.com/carbon-reduction-program/ Wed, 19 Jun 2024 13:43:52 +0000 https://www.teads.com/?p=73546 As the industry progresses on greenhouse gas emissions evaluation with a dedicated standard published by the Global Alliance for Responsible Media GARM, Teads is launching a new Carbon Reduction program at Cannes to help clients leverage their carbon data and apply tailored solutions to reduce campaign greenhouse gas emissions. Until now, the biggest questions about […]

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]]> Strengthening Our Commitment to Quality Media: Teads inventory is MFA-Free https://www.teads.com/mfa-free/ Fri, 29 Mar 2024 06:30:59 +0000 https://www.teads.com/?p=71040 The proliferation of low-quality inventory in the media landscape has given media buyers the false impression that digital advertising inventory is infinite. Made-For-Advertising (MFA) websites across the open internet are the primary drivers of this inflated inventory. These sites often produce no original content, trick users into clicking on ads, and juxtapose more than 10 […]

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]]> The Important Balance Of Brand Safety, Sustainability, And User Experience https://www.teads.com/brand-safety-sustainability-ux/ Mon, 11 Mar 2024 14:27:25 +0000 https://www.teads.com/?p=70499 User experience, brand safety, and sustainability are more important to audiences than ever.  But the benefit is not only for the consumer. By designing and placing high-quality, contextually appropriate ads on reputable websites, brands can communicate their core values more effectively. This strategy is not merely about advertising; it’s a reflection of a brand’s commitment […]

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]]> Spotlight on Sustainability: Benjamin Davy Decodes Digital Advertising’s Footprint on IAB Europe’s Podcast https://www.teads.com/sustainability-in-digital-advertising/ Fri, 08 Mar 2024 15:39:23 +0000 https://www.teads.com/?p=70509 In the latest Digital Dawn podcast, Teads’ Sustainability Director, Benjamin Davy, discusses with Dimitris Beis, Data Analyst & Sustainability Manager at IAB Europe, the intricate world of carbon emissions in digital advertising. The conversation navigates through the challenges of accurately estimating emissions within the industry, shedding light on what estimates can be meaningfully used for […]

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]]> Teads wins ‘Régie Adtech of the Year 2024’ https://www.teads.com/teads-wins-regie-adtech-2024/ Thu, 25 Jan 2024 13:07:03 +0000 https://www.teads.com/?p=70225 Teads wins “Régie Adtech of the Year 2024” at the French Media Agency of the Year Awards, organized by The Media Leader – Adwanted Events. This distinction, awarded by UDECAM member media agencies, was based on 5 criteria: competence, loyalty, strength of creative proposal, respect of value and CSR. While Teads technology evolves every year, […]

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]]> Teads Launches Scope3 Powered End-to-End Carbon Emission Measurement in Teads Ad Manager https://www.teads.com/teads-scope3-carbon-emission-measurement/ Thu, 14 Dec 2023 11:00:42 +0000 https://www.teads.com/?p=69863 Furthering Teads’ top position in supply path directness, brands and agencies can now access carbon reporting on all new CTV and omnichannel campaigns associated with Media Distribution, Ad Selection, Creative Distribution and Consumer Device emissions NEW YORK – December 14, 2023: Teads, the global media platform, today announced its new built-in carbon emissions reporting in […]

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]]> Talks With Teads | Driving Efficient and Environmentally Responsible Supply Chain Optimization (SPO) Through Streamlined Purchasing https://www.teads.com/talks-with-teads-driving-efficient-supply-chain-management/ Wed, 13 Dec 2023 17:49:11 +0000 https://www.teads.com/?p=69125 Efficiency in supply chain management not only benefits your business but also enhances sustainability efforts for both you and your clients. In the latest Talks with Teads, Chief Product Officer Remi Cackel highlights the increased costs for brands associated with multiple buying hubs trying to access the same inventory, and how the conversation has expanded […]

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]]> Leveraging Direct Publisher Relationships to Reduce Carbon Footprint https://www.teads.com/leveraging-direct-publisher-relationships-to-reduce-carbon-footprint/ Tue, 25 Jul 2023 13:51:37 +0000 https://www.teads.com/?p=66987 The environmental effects of programmatic advertising are not often taken into consideration, according to Brian O’Kelley, Founder and CEO of Scope3, and inventor of programmatic advertising, there is a simple way for advertisers to reduce their impact. Buy direct from the publisher.  By utilizing the direct publisher relationships of partners like Teads, advertisers can reduce […]

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]]> Cannes 2023: Teads’ Top Takeaways for the Future of Advertising https://www.teads.com/cannes-2023-teads-top-takeaways-for-the-future-of-advertising/ Fri, 07 Jul 2023 16:02:40 +0000 https://www.teads.com/?p=66856 This year at Cannes, the advertising industry witnessed an exciting convergence of transformative trends, with a few key themes – best summarized by Teads as “The Five A’s” that have left a lasting impact on marketers. Read on for Teads’ exploration around each of these themes and its relevance to Teads’ unique offering: AI: What […]

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