Leveraging Direct Publisher Relationships to Reduce Carbon Footprint

The environmental effects of programmatic advertising are not often taken into consideration, according to Brian O’Kelley, Founder and CEO of Scope3, and inventor of programmatic advertising, there is a simple way for advertisers to reduce their impact. Buy direct from the publisher. 

By utilizing the direct publisher relationships of partners like Teads, advertisers can reduce their carbon footprint and save media dollars. 

Watch the full video to learn more about the environmental impact of programmatic advertising, and how it can be mitigated.