Neala Brown on Beet.TV: Unpacking Teads’ New Omnichannel Attention Innovations

Last week at the NewFronts, Neala Brown, SVP of Strategy and Insights at Teads, unveiled new groundbreaking Omnichannel Attention partnerships with Adelaide and TVision. 

Following her announcement, she spoke with Beet.TV to delve deeper into these developments. She highlighted Teads’ collaboration with TVision and Adelaide, which aims to transform campaign measurement and optimization across mobile and TV. This strategic move begins with a promising beta program involving Luxottica in the U.S., setting a new standard in advertising technology.

Watch the full  interview below

Q: What solutions does Teads offer?

A: “Teads provides a diverse range of solutions, including media purchasing and a creative studio. We specialize in optimizing creative content for various formats to enhance client engagement in both digital and CTV environments. Additionally, we’re pioneering in cookie-less technology, deepening our knowledge through extensive testing and learning alongside our clients.”

Q: What are the opportunities in the CTV space?

A: “For us, the focus is on omnichannel video delivery, ensuring consistent messaging across all channels. We are committed to maintaining premium inventory and creative solutions that excel on TV screens. Our ongoing experiments in the CTV space emphasize the critical role of attention metrics, which we’ve found crucial in delivering quality.”

Q: What new developments did Teads announce at the NewFronts?

A: “We launched two beta initiatives. The first, in collaboration with T Vision, enhances CTV campaign optimization through real-time attention metrics. The second, with Adelaide, links these metrics to direct marketing outcomes, facilitating more effective campaign management.”

Explore how Teads’ Omnichannel solutions can enhance your advertising outcomes with attention metrics. Contact us to learn more