Talks With Teads | Tubi On Engaging Customers and Rebranding for the Future

In the latest episode of “Talks With Teads,” hosted by Natalie Bastian, Teads’ Global CMO, we delve into a fascinating conversation with Nicole Parlapiano, the CMO of Tubi. This episode explores key themes in brand engagement, the evolving media landscape, and the strategic rebranding efforts that drive customer connection and loyalty.

Key Topics Explored:

The Rebranding Process

Nicole shares an in-depth look at Tubi’s rebranding journey, emphasizing the meticulous process of aligning the brand with its audience’s evolving expectations. The rebranding initiative, which started post-Super Bowl, was fueled by insights from both current and lapsed viewers. This comprehensive understanding ensured the new brand direction resonated authentically with Tubi’s diverse audience.

Embracing Consumer Uniqueness

A central theme of the rebrand is celebrating the uniqueness of each viewer’s entertainment experience. Tubi embraces a bottoms-up culture where the diverse tastes and preferences of viewers are honored and celebrated. Nicole highlights the importance of creating an inviting atmosphere that encourages viewers to explore and enjoy content without feeling pressured by traditional entertainment norms.

Community and Culture

The conversation touches on the power of community in driving brand success. Nicole shares anecdotes about Tubi’s dedicated fan base, who passionately support the brand. This grassroots support underscores the value of creating a brand that resonates deeply with its audience, resulting in organic growth and unwavering loyalty.

Nicole and Natalie agree that the future of brand engagement and customer loyalty lies in celebrating individuality and fostering authentic connections with consumers.

Learn more about the exciting developments in branding and consumer engagement in our “Talks With Teads” series.