Key Insights and Innovations: Highlights from CES 2024

CES again was the largest stage, raising the curtain on discussion around innovation and sparking the tone for the rest of the year. At Teads, we’ve paid close attention to what publishers, brands, and agencies have shared at CES 2024, which will meaningfully sharpen ad tech, media, and advertising strategies.

Here are five key takeaways that I believe are shaping the future of our industry:

1. Artificial Intelligence (AI) and its Growing Role: AI has been a central theme at CES 2024, showcasing its deeper integration into various technologies. One of the most notable advancements is in on-device generative AI, which promises to revolutionize how we interact with devices, making these interactions more natural and intuitive. This trend underscores a shift towards more personalized and intelligent consumer experiences.
2. Privacy Takes Center Stage: The conversations around privacy have become more pronounced, especially in digital marketing. As consumers grow increasingly concerned about their digital footprints, new privacy protections are being implemented. This trend signals a necessary balance between personalized advertising and user privacy, marking a significant shift in marketing strategies.
3. The Evolution of Digital and Streaming Media: Streaming services and digital media were a major focus, reflecting the industry’s transition from linear to streaming platforms. The rise of free, ad-supported streaming services and the introduction of ad-based tiers in subscription services like Prime Video, Netflix, and Disney+ indicates a broader change in content consumption patterns. These developments point towards an increased investment and opportunity in streaming and a rethinking of advertising strategies in this domain.
4. Advancements in Automotive Technology: The automotive sector made a strong showing at CES, highlighting technology integration into vehicles. This includes the impact of recent industrial actions, such as strikes, on the industry. The advancements displayed at CES 2024 indicate a future where the technology and automotive industries are increasingly intertwined.
5. The Future of Television Technology: Televisions have always been a staple at CES, and this year was no exception. We witnessed TVs becoming bigger, more powerful, and smarter, with innovations that are set to enhance the viewing and listening experience. This ongoing evolution underscores the significance of television technology in both consumer electronics and advertising spaces.

These trends from CES 2024 are not just fleeting topics of discussion; they are indicators of the direction in which our industry is moving. 

In our forthcoming “Talks With Teads” series, I will host fireside chats featuring insights from prominent industry leaders on these trending topics. Additionally, check out other segments we’ve filmed, where we delve into data privacy, AI, sustainability, attention, CTV, and more.

Explore our “Tech Themes 2024” report for a comprehensive analysis and detailed insights into this year’s advancements in media. It includes perspectives from industry experts and offers practical solutions for embracing these emerging trends.

By Natalie Bastian