Teads Strikes Exclusive International Partnership with VIDAA USA for Hisense CTV Native Display Inventory

Extending advertiser CTV reach on one of the world’s leading smart TV operating systems, Teads now enables exclusive access to Hisense’s prominent content selection portal in the US, UK, Mexico, Brazil, Italy, Australia, and Canada. 

NEW YORK – February 5, 2024: Teads, the global media platform, today announced an exclusive international partnership with VIDAA USA, the Smart TV operating system company powering Hisense Smart TVs globally, to extend advertiser reach with CTV native display inventory on its smart TV OS. Now available to brands and agencies in the US, UK, Mexico, Brazil, Italy, Australia, and Canada, Teads’ newest direct-to-glass offering is an organic next chapter of the omnichannel platform’s mission in ensuring content is delivered flawlessly across all screens. 

CTV Native is an immersive way for advertisers to reach audiences at a mass scale in the intimate setting of the living room with content placed directly within the Operating Systems Screens of device owners such as LG and Hisense. For OEMs, it represents a lucrative opportunity to monetize ad space by placing promotional content prominently on smart TV home screens, ensuring visibility and engagement right at the heart of the living room. It appears as a substantial banner, capturing audience attention without disrupting the user experience, whether viewers are using ad-supported services or not.

Increasingly, brands are embracing omnichannel approaches, utilizing high-quality and brand-safe solutions to engage audiences across digital and streaming platforms. The CTV Native Display format has garnered growing interest due to its premium quality and ability to reach a wide audience, including those not using ad-supported streaming television. Southwest Airlines leads the way as the first VIDAA campaign to exclusively debut in the United States through Teads’ platform.

 Amanda Erlbacher, Marketing Manager, Paid Communications, at Southwest Airlines, expresses her enthusiasm: “Southwest Airlines is thrilled to announce our partnership with Teads, harnessing their innovative CTV native display inventory to elevate our brand presence among discerning travelers. This collaboration aligns seamlessly with our campaign objective to drive awareness of Southwest Airlines’ unique selling points, including our generous checked bag policy and flexible booking options. Teads’ extensive reach across major markets and their cutting-edge advertising solutions provide the ideal platform to communicate our commitment to offering unparalleled value and convenience to all travelers.”

Guy Edri, CEO, VIDAA USA: “Our promise and role at VIDAA is to develop and manage the best independent platform in the world that enables all of our partners from the content, advertising, and technology space, sustainable growth. We are not competing with our partners, but leveraging their power and expertise to create win-win situations. And our cooperation with Teads is just that. Joining our state-of-the-art platform and our reach to tens of millions of homes with Teads’ market leadership in advertising. Together we are forming a powerful partnership with an exclusive offering for publishers in some of the world’s largest markets.”

Jeremy Arditi, Co-CEO, Teads said: “Our exclusive partnership with VIDAA further elevates our global CTV footprint to ensure a premium omnichannel offering that simplifies digital and TV buying. We are excited to expand our CTV native inventory with one of the world’s largest smart TV operators to not only drive incremental reach for our partners but enable them to extend their creative storytelling from digital into CTV.”

Teads’ partnership with VIDAA comes as CTV usage surges globally, with Teads most recently expanding its CTV offering in Australia, India, New Zealand, and South Korea following earlier rollouts in the US, Canada, Brazil, France, Germany, Italy, Mexico, Spain, and the United Kingdom.

Teads works closely with industry-recognized partners such as Kantar, Comscore, and TVision to conduct comprehensive and reliable measurement solutions. This provides clients with robust insights and performance metrics, enabling them to assess the effectiveness of their campaigns and make informed strategic decisions. Teads collaborates with Comscore and LiveRamp on audience offerings, while also developing its own genre-targeting capabilities, enabling buyers to target their ideal consumers on CTV platforms efficiently. 

The undeniable power of CTV is most recently illustrated in Teads’ report Tech Themes 2024: 5 Key Media Topics Shaping the Industry. Among the findings, ROI in CTV advertising significantly outshines that of linear TV with a combined 70% of advertising experiencing a ‘much better’ or ‘slightly better’ ROI. Additionally, CTV’s incrementality with mobile advertising exemplifies the power of an omnichannel strategy, with a significant 67% increase in unaided brand recall attributed to a combined approach. 

VIDAA users across the globe now stream an average of two billion hours of content from all the major global and local content providers every month. The state-of-the-art platform powers Smart TVs from more than 250 brands, among them Hisense, Toshiba, Loewe, Schneider, JVC, AKAI, and Nordmende. Additionally, its fast and powerful OS supports AirPlay 2, among its powerful set of features like VIDAA Voice (plus Google Assistant and Alexa), VIDAA tv, a VIDAA Channels FAST service, and its mobile companion VIDAA remote. For advertisers, VIDAA launched Display and Video ad solutions last year enabling reach and geo-targeting to these devices and viewers for the first time. 

Teads’ CTV Solution for Advertisers

Teads offers a suite of solutions tailored to the CTV environment, connecting advertisers with viewers through seamless and immersive advertising experiences. Through partnerships with VIDAA USA*  and LG Ad Solutions**, Teads extends its reach with CTV native display inventory on OEM manufacturers. This collaboration, now available in multiple global markets, represents an organic extension of Teads’ omnichannel platform’s mission to ensure flawless content delivery across all screens.

Watch Denis Oštir, of VIDAA dive into the opportunities for the native home screen on Talks With Teads.

Teads’ broader ambition is to connect all premium omnichannel formats enabling brands to buy media globally with direct access from one central platform – including CTV Video and CTV Native.

*VIDAA on Hisense Exclusivity: US, UK, Mexico, Brazil, Italy, Australia, India, New Zealand, South Korea, Canada, and now also encompasses Slovenia, Croatia, Czech Republic, Slovakia, Serbia, Poland, Hungary, Bulgaria.

** LG Ad Solutions Exclusivity: France, Belgium, Germany, Austria, Switzerland, Australia, New Zealand, and across 10 Asia Pacific countries, including Indonesia, Vietnam, Philippines, Singapore, Malaysia, Thailand, Hong Kong, Japan, Taiwan, and India.

About VIDAA

VIDAA operates as an inclusive Smart TV platform, fostering innovation by collaborating with over 250 brands worldwide, including Hisense and Toshiba. Delivering an easy-to-use, fast, and secure premium user experience with its seamless integration of live TV and streaming apps. 

Leveraging its global reach, VIDAA assists its publisher and advertiser partners in finding and connecting with a high-value audience through targeted and interactive ads across its platform. The platform’s rich content library features an array of partnerships with industry-leading entities in the streaming world, including global giants such as Netflix, Disney+, Apple TV+, Prime Video, Paramount+, YouTube, and fuboTV. It also includes local partners like Peacock, Tubi, Paramount+, Haystack News in the US, as well as hundreds of others across the globe. With millions of active devices worldwide and significant growth momentum, 

VIDAA serves as the ultimate success partner for factories, brands, content providers, and advertisers in the Smart TV industry.

Read the press coverage from NextTV: https://hubs.li/Q02jPCTs0 and Digital TV Europe: https://hubs.li/Q02jP-q500