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Teads Names Damien Islam-Frenoy Chief Technology Officer

Damien will oversee Teads’ technology development and operations as the company accelerates its innovative offerings across CTV, Data, Creative Optimization...

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Tech Themes 2024: Five Key Trends Shaping the Media Industry

The 2024 media landscape constantly shifts, and every day brings new developments, regulations, and areas for investment. Staying ahead by...

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Contextually-powered Media Barometer

Explore 12 Months of Key Moments in Content with Teads’ Contextually-Powered Media Barometer

The media landscape in 2023 was marked by global cultural moments, exciting tech advances, and unforgettable news. From Taylor Swift’s...

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Teads Launches Scope3

Teads Launches Scope3 Powered End-to-End Carbon Emission Measurement in Teads Ad Manager

Furthering Teads’ top position in supply path directness, brands and agencies can now access carbon reporting on all new CTV...

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Lipton Yellow Label's Breakthrough Attention-Optimized Campaign with Teads in Turkey

Case Study: Lipton Yellow Label’s Breakthrough Attention-Optimized Campaign with Teads in Turkey

Thanks to Teads, Lipton Yellow Label Breaks Ground in Turkey: The Market’s First Attention-Optimized Campaign in Digital Delivers Outstanding Results...

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Teads AR Campaign

Case Study: Teads & Intarget’s Augmented Reality (AR) Campaign Elevates Marcolin’s Guess Brand in Five Countries

In partnership with Aryel, Teads partned with Marcolin on an Augmented Reality (AR) campaign GUESS Eyewear which significantly exceeding engagement...

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Case Study: L’Oréal owned Kérastase Embraces Teads’ Attention Metrics for Digital Advertising Campaign Evaluation

MADRID – November 7, 2023: Teads, the global media platform, today announced that L’Oréal, in collaboration with their agency Zenith,...

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AI Across All Screens

Teads Launches AI-Powered Solutions to Help Advertisers and Publishers Achieve Full-Funnel Success

Global omnichannel media platform launches suite of offerings to include innovative lower funnel offering Teads Conversions, Teads Data Suite powered...

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Teads & OMD’s study decodes ad success: Unveiling neuroscience secrets to optimize attention and video ads in Latin America.

Unlock the Power of Attention: Teads & OMD’s Neuroscience Insights in Latin American Ads

Teads, the global media platform, and OMD, a global leader in media and advertising solutions, have unveiled the results of...

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Teads Bolsters North America Leadership Team

Global media platform expands Meg Runeari’s role to Chief Operating Officer, North America and names Mike Dupree as Chief Revenue...

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Teads and Attitude

Attitude Signs Exclusive Deal With Teads Unlocking Diverse Audience For Brands

The deal gives Attitude access to Teads’ premium platform Exclusivity covers outstream video for all of Attitude’s properties across web...

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Linking Attention to Outcomes

サードパーティのアテンションとブランド・リフト指標を組み合わせた世界最大のメタ分析から得られた知見

アテンションとブランドのメディア成果との間に直接的な相関関係があること、高いアテンションがローワーファネルの指標に与える影響、そしてアテンションがビューアビリティよりもはるかに強力な予測因子であることが明らかになりました。

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